A shift in 2026 is that providers increasingly sell a VPN as part of a broader identity and privacy bundle. ExpressVPN now offers Basic, Advanced, and Express Pro tiers, each adding tools like email relay, password manager, identity monitoring and insurance, eSIM data, and AI features.
Whether that is good value depends on whether you would pay for those tools separately. The strongest point is convenience — one vendor, one account, a single stack. The drawback is you can end up paying for overlap if you already use a password manager, an email relay, or an eSIM provider.
Surfshark is similar on the bundling front with Starter versus One tiers. It is also a reminder that deal pages can vary depending on coupon, region, and VAT. On July 24, 2026, one Surfshark pricing view showed Starter at three dollars forty-nine cents per month with four extra months, billed as ninety-seven dollars seventy-two cents for the first twenty-eight months with VAT possibly applying.
Surfshark's own coupon messaging elsewhere advertised offers as little as two dollars forty-nine cents per month for a twenty-four-month subscription with extra months added. Both can be true — because the offer can be coupon or campaign specific — so do not anchor on a single screenshot when comparing.
ExpressVPN Advanced is one hundred twenty-five dollars seventy-two cents for the first twenty-eight months at four dollars forty-nine cents per month, then one hundred nineteen dollars ninety-five cents annually. Express Pro is two hundred nine dollars seventy-two cents for the first twenty-eight months at seven dollars forty-nine cents per month, then one hundred ninety-nine dollars ninety-five cents annually.
The suite tier trend is real, and it is pushing average prices upward for users who want the extras. If you only need the VPN itself, stick to the base tier and avoid paying for bundled services you will not activate.
For travel-oriented packages, ExpressVPN's tiers list ten to fourteen simultaneous devices depending on tier, and include eSIM data — for example, three gigabytes valid for three days on one tier, and three gigabytes valid for five days on another. That is useful if you travel frequently and want a single bill.
The trade-off is you are buying into a suite, not just a VPN. If you want the simplest works-everywhere, no-surprises billing model while traveling, Mullvad's flat monthly rate is refreshingly straightforward — but you give up the big multi-year discounts and bundled extras.